Cognitive people use insights to set directions, similar to using light to illuminate darkness a pianist uses piano, lyrics, and instruments to generate shared value music. Nature has distinct but complementary pairs: male and female, day and night, machine and people. It is inspired by the natural marriage of living pairs for sustainable growth and development. The cognitive analytics management (CAM) framework was based on the combination of the relevant management and professional practices, the rigorous analytical and scientific models for improving the efficiency productivity of organizations. Finally, new ideas are explained to democratize shared-value knowledge through electronic services to transform loyalty of people from parties, clergies, and dictatorships to society's loyalty to achieve smarter communities in the 21st century. Fifth, the essential components for designing a corporate big data strategy are suggested.

Fourth, big data and business analytics challenges, potentials, models, and tools are presented. Third, guidelines to develop key performance smart indicators, pitfalls traps, and phases of budgeting steps for the design of performance management and measurement systems are discussed. Second, successful technology and non-technology innovations for shared-value models are reviewed. Chapter 2 first discusses the causes and effects of societal challenges and how shared value models can alleviate them. AbstractIn Chapter 1, The CAM framework focused on the development of innovative social business models through the usage of frontier data envelopment analysis to measure shared value for a sustainable growth of an organization.

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